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Lifestyle

Meet Christoph

Meet Chris. A go-getter with a long history in retail, and an even longer record of being a nice guy.

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Hiking/Trekking

“I’m going to die now!”

That was the clear thought that shot through my head as I fell down the steep rocky north face of Zugspitze, Germany’s highest mountain. My knee and shoulder smashed against the rocks, and I screamed in agony. Despite the pain, I couldn’t help but smirk internally as I scolded myself for making such a stupid decision that could have cost me my life. Spoiler alert: I survived. But I learned some valuable lessons the hard way.

Keep reading →
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Ski/Snowboard

Last Skier Standing: Finding Your True Limit Through Type II Fun

On Friday, February 10th at 10:00am, 138 skiers and splitboarders, including myself and Norrøna Ambassador, Hilary McCloy, toed the line at Black Mountain of Maine to participate in the 2023 Last Skier Standing. “Hardcore” barely covers the madness of the event, which is hosted by Ski the Whites, a backcountry ski shop in Jackson, New Hampshire and owned by Norrøna Ambassador Andrew Drummond.

Keep reading →
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Mountain Biking

Mountain biking and technological change

In my daily job as a researcher, I study how technological advancements spur changes in the structures, skills, and practices within industrial firms, as well as how humans and organizations can effectively adapt to make use of new technologies.

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Sustainability

The Responsible Cut

As a company who stresses the importance of transparency, we have to be glasslike about our mistakes. The story you’re about to dive into supports the first goal of our 2029 Roadmap: Zero carbon footprint.

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Hiking/Trekking

What it really means to be a Norrøna ambassador

These days, the word “influencer” is often used to describe the product-pushing masters dominating social networking platforms. That’s why we here who work within Norrøna bristle at the idea of our ambassadors being confused for influencers. Sure, they represent our brand and are the creators of some truly inspirational content. Yet one of the primary responsibilities of a Norrøna ambassador isn’t as well known…

Keep reading →
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Ski/Snowboard

How to become more environmentally friendly as a skier?

My name is Gjermund Nordskar. I’m a proud Norrøna ambassador, and will now try to give you my best advice on how to become more environmentally friendly as a skier. Be warned, it’s NOT easy…

Keep reading →
Lifestyle

Meet Christoph

Meet Chris. A go-getter with a long history in retail, and an even longer record of being a nice guy.

Keep reading →
Hiking/Trekking

“I’m going to die now!”

That was the clear thought that shot through my head as I fell down the steep rocky north face of Zugspitze, Germany’s highest mountain. My knee and shoulder smashed against the rocks, and I screamed in agony. Despite the pain, I couldn’t help but smirk internally as I scolded myself for making such a stupid decision that could have cost me my life. Spoiler alert: I survived. But I learned some valuable lessons the hard way.

Keep reading →
Ski/Snowboard

Last Skier Standing: Finding Your True Limit Through Type II Fun

On Friday, February 10th at 10:00am, 138 skiers and splitboarders, including myself and Norrøna Ambassador, Hilary McCloy, toed the line at Black Mountain of Maine to participate in the 2023 Last Skier Standing. “Hardcore” barely covers the madness of the event, which is hosted by Ski the Whites, a backcountry ski shop in Jackson, New Hampshire and owned by Norrøna Ambassador Andrew Drummond.

Keep reading →
Mountain Biking

Mountain biking and technological change

In my daily job as a researcher, I study how technological advancements spur changes in the structures, skills, and practices within industrial firms, as well as how humans and organizations can effectively adapt to make use of new technologies.

Keep reading →
Sustainability

The Responsible Cut

As a company who stresses the importance of transparency, we have to be glasslike about our mistakes. The story you’re about to dive into supports the first goal of our 2029 Roadmap: Zero carbon footprint.

Keep reading →
Hiking/Trekking

What it really means to be a Norrøna ambassador

These days, the word “influencer” is often used to describe the product-pushing masters dominating social networking platforms. That’s why we here who work within Norrøna bristle at the idea of our ambassadors being confused for influencers. Sure, they represent our brand and are the creators of some truly inspirational content. Yet one of the primary responsibilities of a Norrøna ambassador isn’t as well known…

Keep reading →
Ski/Snowboard

How to become more environmentally friendly as a skier?

My name is Gjermund Nordskar. I’m a proud Norrøna ambassador, and will now try to give you my best advice on how to become more environmentally friendly as a skier. Be warned, it’s NOT easy…

Keep reading →