Dedication to quality, function, and design since 1929.
Inspired by the harsh Arctic weather and driven by our passion for nature, we have created sustainable outdoor clothing with a relentless dedication to quality, function, and design since 1929.
The lofoten collection is made uncompromisingly to fulfil the big mountain freerider’s need for protection from the most demanding conditions out there.
When we introduced the lofoten concept 15 years ago, we ushered in a revolution of freeride ski apparel.
Our team wanted to make the coolest ski clothing. Everything was monochrome black or gray, and not very user-friendly in those days.
Making ski pants with a fit inspired by snowboarding was something that no one had done before.
We brought together a bunch of product geeks and started work on the prototypes.
They needed to be baggy and cool. Hoods that could fit over helmets. Full-length zips. Bibs, and an adjustable fit around the waist. Googles vipe and radio pocket. And while we were at it, why not be the first to make zips in contrasting colors too?
The details those guys came up with would prove to be revolutionary.
The sales team did not realize it at first. But the skiers did. It all exploded. Globally.
We continue to purpose-build the lofoten collection as bombproof gear to help us thrive in whatever Mother Nature throws at us. The lofoten concept protects freeride skiers from the most demanding conditions.
Our new lofoten collection is made with 100 percent recycled Gore-Tex face fabrics and solution-dyed backers.
We bring you the latest apparel technology, durability and sustainable design.