Mountain biking and technological change
In my daily job as a researcher, I study how technological advancements spur changes in the structures, skills, and practices within industrial firms, as well as how humans and organizations can effectively adapt to make use of new technologies.
What it really means to be a Norrøna ambassador
These days, the word “influencer” is often used to describe the product-pushing masters dominating social networking platforms. That’s why we here who work within Norrøna bristle at the idea of our ambassadors being confused for influencers. Sure, they represent our brand and are the creators of some truly inspirational content. Yet one of the primary responsibilities of a Norrøna ambassador isn’t as well known…
Abajo Enduro: The Low Down
Before we get into the Abajo Enduro, we have to point out some of the crazy coincidences regarding the words and names associated with the event and the surrounding area. You wouldn’t believe it.
How to stay safe on a remote trail
Exploring the mountains by bike is a wonderful experience. It’s just you, your bike, the sky and massive mountains surrounding you. On two wheels, you can travel far in a short time. Being far away from help requires skills and preparation for self-help. In this article I will share my best tips on how to stay safe on a remote trail.
The other side of E-bikes
Frankie grew up surrounded by sport. From international fencing, sponsored skier and competitive surfer, to lover of mountain bikes, races and big adventures. She has travelled the world with her passion in outdoor sports and sporting endeavours. Sadly, last winter she discovered she has a rare heart condition and was very lucky to survive a cardiac arrest. Unfortunately, this has meant her sporting focus and all she once knew has had to change.
The mountain biking culture
Any culture manifests itself in coherence in a set of collective views, interests, and rituals. The mountain biking industry is in part defined by its culture – the ideas, customs, and social behavior of a particular group of people devoted to two-wheeled, human-powered, off-road machines.
How I as a mountain biker live and love my life with chronic pain
“Your spine looks like a 65-year old’s. Your discs are degenerating one by one, two of them are already really bad. It is never going to heal.”
Im•promp•tu
The tools we use for mountain biking are often repurposed into our other human powered passions. This particular trip to the Pyrennes, the natural border for France and Spain, was the perfect opportunity to test the Norrøna fjørå and skibotn lines and see how they transitioned between biking and skiing as we traversed the country.
Mountain bikes, midnight sun and white beaches – a road trip to the North of Norway
Almost ten years have passed since I visited the beautiful mountains in the North of Norway. The midnight sun seems to have put a spell on me and ever since, I have felt the urge to go back. With the van packed with bikes, gear, food and expectations, we started a 24 hour drive up towards our first stop. In this article I will share some of our stops and rides.
The new Norrøna Content Team
Over the years, we’ve found that our love for the outdoors is best communicated through the words, photos, and videos of creative individuals who explore, endure, and enjoy all that nature has to offer.
Mountain biking and technological change
In my daily job as a researcher, I study how technological advancements spur changes in the structures, skills, and practices within industrial firms, as well as how humans and organizations can effectively adapt to make use of new technologies.
What it really means to be a Norrøna ambassador
These days, the word “influencer” is often used to describe the product-pushing masters dominating social networking platforms. That’s why we here who work within Norrøna bristle at the idea of our ambassadors being confused for influencers. Sure, they represent our brand and are the creators of some truly inspirational content. Yet one of the primary responsibilities of a Norrøna ambassador isn’t as well known…
Abajo Enduro: The Low Down
Before we get into the Abajo Enduro, we have to point out some of the crazy coincidences regarding the words and names associated with the event and the surrounding area. You wouldn’t believe it.
How to stay safe on a remote trail
Exploring the mountains by bike is a wonderful experience. It’s just you, your bike, the sky and massive mountains surrounding you. On two wheels, you can travel far in a short time. Being far away from help requires skills and preparation for self-help. In this article I will share my best tips on how to stay safe on a remote trail.
The other side of E-bikes
Frankie grew up surrounded by sport. From international fencing, sponsored skier and competitive surfer, to lover of mountain bikes, races and big adventures. She has travelled the world with her passion in outdoor sports and sporting endeavours. Sadly, last winter she discovered she has a rare heart condition and was very lucky to survive a cardiac arrest. Unfortunately, this has meant her sporting focus and all she once knew has had to change.
The mountain biking culture
Any culture manifests itself in coherence in a set of collective views, interests, and rituals. The mountain biking industry is in part defined by its culture – the ideas, customs, and social behavior of a particular group of people devoted to two-wheeled, human-powered, off-road machines.
How I as a mountain biker live and love my life with chronic pain
“Your spine looks like a 65-year old’s. Your discs are degenerating one by one, two of them are already really bad. It is never going to heal.”
Im•promp•tu
The tools we use for mountain biking are often repurposed into our other human powered passions. This particular trip to the Pyrennes, the natural border for France and Spain, was the perfect opportunity to test the Norrøna fjørå and skibotn lines and see how they transitioned between biking and skiing as we traversed the country.
Mountain bikes, midnight sun and white beaches – a road trip to the North of Norway
Almost ten years have passed since I visited the beautiful mountains in the North of Norway. The midnight sun seems to have put a spell on me and ever since, I have felt the urge to go back. With the van packed with bikes, gear, food and expectations, we started a 24 hour drive up towards our first stop. In this article I will share some of our stops and rides.
The new Norrøna Content Team
Over the years, we’ve found that our love for the outdoors is best communicated through the words, photos, and videos of creative individuals who explore, endure, and enjoy all that nature has to offer.
