What it really means to be a Norrøna ambassador
These days, the word “influencer” is often used to describe the product-pushing masters dominating social networking platforms. That’s why we here who work within Norrøna bristle at the idea of our ambassadors being confused for influencers. Sure, they represent our brand and are the creators of some truly inspirational content. Yet one of the primary responsibilities of a Norrøna ambassador isn’t as well known…
My first Ice Climbing experience
Ever since I moved to Norway, I promised myself that I will learn new sports whenever opportunity arises. Being an avid mountaineer, I never really considered ice climbing as something I would look up to. Yet, when I saw that one of my favorite outdoor brands is organising an Ice Climbing trip, I got intrigued. Knowing that I could learn and practice from the best in the business (Norrøna’s brand ambassadors: Matthias Scherer and Tanja Schmitt) I made up my mind. Two weeks after submitting my application I found myself in Rjukan, a small Norwegian town located 3 hours drive away from Oslo, and so the adventure began.
12 days hike in the Tasmania wilderness
A travel story about a 160 km hike through the Tasmanian wilderness world heritage area with mud, flies, heavy rain and harsh sun.
The colorful world of Norrøna
Feeling drab? Hop into the incredibly vivid universe of Norrøna with our in-house apparel designer, Sara.
The History of Ice Climbing
Climbing ice is absolutely a fascinating endeavor.
Steep ice climbing has come a long way by continual enhancement in equipment and constant pushing of a former “inaccessible”, until it became what we see and experience today.
Note from the CEO
At the end of every year, our CEO likes to reflect on the challenges and growth of the past 12 months and end with a warm welcome into the new year. Check out our latest blog post to get the full summary from Jørgen himself.
Moving to the Mountains – a Skiers Perspective
A lot of skiers dream about moving to the mountains, but very few end up actually doing it. Why is that? And if you recognise yourself as being stuck in flatland despite wanting more altitude in your life you might want to reconsider. It’s not impossible to make changes to your lifestyle.
Climbing Trango Pulpit with Robert Caspersen
In November/December 2017, I fortunately got an opportunity to visit the Antarctic continent again, this time together with my three good friends Ole Ivar Lied, Ivar Tollefsen and Trond Hilde. Our main target was the over one thousand meters high east face of Gessnertind (3020m). It’s only four or five peaks in Queen Maud Land that are higher than 3000 meters, and Gessnertind is the closest neighbor to Jøkulkyrkja (3148m), the highest. Gessnertind is an alpine peak, and the only one of the 3000 meters that requires proper climbing with a rope to reach the summit.
How to dress and pack for temperature change
When practicing outdoor sports, you need to protect yourself from the elements (rain, wind, snow, cold temperatures, etc.) by means of good perspiration management and an adequate freedom of movement. This system can be applied in a major part of the world; though the article below has been written with a mountaineering mindset, and practiced in the north part of the French Alps.
The Other Way Around | Along the Rocky Mountains
Part IV – We are Arline and Bertrand, two Swiss climbers who decided to quit our habits and comfort zone to live a big adventure while joining sport climbing crags all over the world by bike. We left Switzerland in April 2021 to travel more ecologically, having all the gear packed on our bikes.
What it really means to be a Norrøna ambassador
These days, the word “influencer” is often used to describe the product-pushing masters dominating social networking platforms. That’s why we here who work within Norrøna bristle at the idea of our ambassadors being confused for influencers. Sure, they represent our brand and are the creators of some truly inspirational content. Yet one of the primary responsibilities of a Norrøna ambassador isn’t as well known…
My first Ice Climbing experience
Ever since I moved to Norway, I promised myself that I will learn new sports whenever opportunity arises. Being an avid mountaineer, I never really considered ice climbing as something I would look up to. Yet, when I saw that one of my favorite outdoor brands is organising an Ice Climbing trip, I got intrigued. Knowing that I could learn and practice from the best in the business (Norrøna’s brand ambassadors: Matthias Scherer and Tanja Schmitt) I made up my mind. Two weeks after submitting my application I found myself in Rjukan, a small Norwegian town located 3 hours drive away from Oslo, and so the adventure began.
12 days hike in the Tasmania wilderness
A travel story about a 160 km hike through the Tasmanian wilderness world heritage area with mud, flies, heavy rain and harsh sun.
The colorful world of Norrøna
Feeling drab? Hop into the incredibly vivid universe of Norrøna with our in-house apparel designer, Sara.
The History of Ice Climbing
Climbing ice is absolutely a fascinating endeavor.
Steep ice climbing has come a long way by continual enhancement in equipment and constant pushing of a former “inaccessible”, until it became what we see and experience today.
Note from the CEO
At the end of every year, our CEO likes to reflect on the challenges and growth of the past 12 months and end with a warm welcome into the new year. Check out our latest blog post to get the full summary from Jørgen himself.
Moving to the Mountains – a Skiers Perspective
A lot of skiers dream about moving to the mountains, but very few end up actually doing it. Why is that? And if you recognise yourself as being stuck in flatland despite wanting more altitude in your life you might want to reconsider. It’s not impossible to make changes to your lifestyle.
Climbing Trango Pulpit with Robert Caspersen
In November/December 2017, I fortunately got an opportunity to visit the Antarctic continent again, this time together with my three good friends Ole Ivar Lied, Ivar Tollefsen and Trond Hilde. Our main target was the over one thousand meters high east face of Gessnertind (3020m). It’s only four or five peaks in Queen Maud Land that are higher than 3000 meters, and Gessnertind is the closest neighbor to Jøkulkyrkja (3148m), the highest. Gessnertind is an alpine peak, and the only one of the 3000 meters that requires proper climbing with a rope to reach the summit.
How to dress and pack for temperature change
When practicing outdoor sports, you need to protect yourself from the elements (rain, wind, snow, cold temperatures, etc.) by means of good perspiration management and an adequate freedom of movement. This system can be applied in a major part of the world; though the article below has been written with a mountaineering mindset, and practiced in the north part of the French Alps.
The Other Way Around | Along the Rocky Mountains
Part IV – We are Arline and Bertrand, two Swiss climbers who decided to quit our habits and comfort zone to live a big adventure while joining sport climbing crags all over the world by bike. We left Switzerland in April 2021 to travel more ecologically, having all the gear packed on our bikes.
