Merrick Mordal
Ski/Snowboard

Teamwork makes the dream work

From Women Empowerment to Bad Ass Shredding. She’s a super mom and a mountain guide.
Meet our ambassador Merrick Johnston.

Keep reading →
tamok valley
Ski/Snowboard

Tamok Valley – a Dark Bright Spot

Have you ever heard the expression: “To the world you may be just one person, but to one person you may be the world”?

Keep reading →
Ski/Snowboard

Big Mountain Freeride

Purely technical, highly durable and proudly practical, lofoten puts functional freeride design above anything else.

Keep reading →
Ski/Snowboard

No shortcuts to the top- by Nikolai Schirmer

Combining breathable Gore-Tex materials with the technical details for the freeride skier and snowboarder was, in hindsight kind of absurdly
(why had no one thought of this before?), a stroke of genius.
The lofoten collection ushered in a revolution when it was launched 15 years ago.

Keep reading →
Ski/Snowboard

Ski touring season is coming

No matter If you are new to the ski touring concept or if it is your number one activity, our travel company, Norrøna Hvitserk, has the trips for you this coming ski touring season.

Keep reading →
Ski/Snowboard

The Dream of the Greenland Crossing

On the 29th of July 2020, Tord Are Meisterplass and his team left the safe village of Kangerlussuaq with the goal of becoming the world’s first tetraplegic (spinal cord injury in the neck) to cross the Greenland ice sheet on skis.

Keep reading →
Ski/Snowboard

SMS interview with ambassador Asbjørn Eggebø Næss

He looks like a Hollywood star, but the rad skier and family man prefers it shaken and wet.

Keep reading →
Ski touring in Lofoten
Ski/Snowboard

The Ski Touring Gear Checklist

We love ski touring so much we took one of our favourites destinations for this activity, the Lyngen Alps, and dedicated a whole collection to it.

Keep reading →
2011 - Lofoten - Photo: Sverre Hjørnevik
Ski/Snowboard

Behind the lens #1

You have been there. The waiting game.

Keep reading →
Ski/Snowboard

Orange is the new grey lens tint

Your friendly neighborhood gear nerd is back! Now pick a colour, any colour, but make sure to pick the right one. But which is the right one for you?​

Keep reading →
Merrick Mordal
Ski/Snowboard

Teamwork makes the dream work

From Women Empowerment to Bad Ass Shredding. She’s a super mom and a mountain guide.
Meet our ambassador Merrick Johnston.

Keep reading →
tamok valley
Ski/Snowboard

Tamok Valley – a Dark Bright Spot

Have you ever heard the expression: “To the world you may be just one person, but to one person you may be the world”?

Keep reading →
Ski/Snowboard

Big Mountain Freeride

Purely technical, highly durable and proudly practical, lofoten puts functional freeride design above anything else.

Keep reading →
Ski/Snowboard

No shortcuts to the top- by Nikolai Schirmer

Combining breathable Gore-Tex materials with the technical details for the freeride skier and snowboarder was, in hindsight kind of absurdly
(why had no one thought of this before?), a stroke of genius.
The lofoten collection ushered in a revolution when it was launched 15 years ago.

Keep reading →
Ski/Snowboard

Ski touring season is coming

No matter If you are new to the ski touring concept or if it is your number one activity, our travel company, Norrøna Hvitserk, has the trips for you this coming ski touring season.

Keep reading →
Ski/Snowboard

The Dream of the Greenland Crossing

On the 29th of July 2020, Tord Are Meisterplass and his team left the safe village of Kangerlussuaq with the goal of becoming the world’s first tetraplegic (spinal cord injury in the neck) to cross the Greenland ice sheet on skis.

Keep reading →
Ski/Snowboard

SMS interview with ambassador Asbjørn Eggebø Næss

He looks like a Hollywood star, but the rad skier and family man prefers it shaken and wet.

Keep reading →
Ski touring in Lofoten
Ski/Snowboard

The Ski Touring Gear Checklist

We love ski touring so much we took one of our favourites destinations for this activity, the Lyngen Alps, and dedicated a whole collection to it.

Keep reading →
2011 - Lofoten - Photo: Sverre Hjørnevik
Ski/Snowboard

Behind the lens #1

You have been there. The waiting game.

Keep reading →
Ski/Snowboard

Orange is the new grey lens tint

Your friendly neighborhood gear nerd is back! Now pick a colour, any colour, but make sure to pick the right one. But which is the right one for you?​

Keep reading →