The Responsible Cut
As a company who stresses the importance of transparency, we have to be glasslike about our mistakes. The story you’re about to dive into supports the first goal of our 2029 Roadmap: Zero carbon footprint.
Sustainability
What it really means to be a Norrøna ambassador
These days, the word “influencer” is often used to describe the product-pushing masters dominating social networking platforms. That’s why we here who work within Norrøna bristle at the idea of our ambassadors being confused for influencers. Sure, they represent our brand and are the creators of some truly inspirational content. Yet one of the primary responsibilities of a Norrøna ambassador isn’t as well known…
How to become more environmentally friendly as a skier?
My name is Gjermund Nordskar. I’m a proud Norrøna ambassador, and will now try to give you my best advice on how to become more environmentally friendly as a skier. Be warned, it’s NOT easy…
The Winner of Norrøna’s Oldest Product Competition
This past fall, as the leaves quietly fell to the ground and many threw an extra layer on the way out the door, we here at Norrøna HQ were hunkering down with some exciting stories. Over 400 of them to be more exact.
A Tribute to Extreme User Testing
Norrøna came to life in 1929. A period in which disposing of your gear and clothing for the newer editions wasn’t practiced. A time when trends weren’t the driving force behind purchase. Despite having to now compete with major international players in an industry that produces at warp speed, our Nordic roots have stubbornly kept our arduous procedures that verify premium sustainable quality.
How footprints can leave a larger mark
Have you ever wondered if the landscape and hiking photos you post on social media can affect the nature and the wildlife around you? Have you ever thought that the hike you take can leave behind an echo of a larger footprint in nature?
Norrøna’s New Partnership
This year, the Norrøna sales team partnered with Goodwings, a hotel booking platform that allows travelers to easily document their travels and receive a summary of their total carbon emissions during their trip. Yes, they currently use generalized data, which will improve over time but it helps us understand the patterns of our climate impact. Finding the right tools and partners have been a necessary step in the right direction towards achieving the first goal in our 2029 roadmap – Zero Carbon footprint.
Adaptation, high mountaineering and the climate change in the Alps
In the 25 years that I have lived in Chamonix, I have never experienced such a hot and stable weather summer as this year, 2022. And unfortunately, I have never seen the high mountain change as much as I have during these past 3 months.
What does the roadmap mean to you?
A business can easily state their sustainability goals to the public with a pristine and compressed press release or post. We’ve recently done the same with our 2029 Roadmap. We’re so excited to share what we hope to accomplish in the future, but before starting sharing updates, we wanted to hear what our ambitious Roadmap goals meant personally to those of us working within the Norrøna universe.
