This past fall, as the leaves quietly fell to the ground and many threw an extra layer on the way out the door, we here at Norrøna HQ were hunkering down with some exciting stories. Over 400 of them to be more exact.
Norrøna came to life in 1929. A period in which disposing of your gear and clothing for the newer editions wasn’t practiced. A time when trends weren’t the driving force behind purchase. Despite having to now compete with major international players in an industry that produces at warp speed, our Nordic roots have stubbornly kept our arduous procedures that verify premium sustainable quality.
Have you ever wondered if the landscape and hiking photos you post on social media can affect the nature and the wildlife around you? Have you ever thought that the hike you take can leave behind an echo of a larger footprint in nature?
This year, the Norrøna sales team partnered with Goodwings, a hotel booking platform that allows travelers to easily document their travels and receive a summary of their total carbon emissions during their trip. Yes, they currently use generalized data, which will improve over time but it helps us understand the patterns of our climate impact. Finding the right tools and partners have been a necessary step in the right direction towards achieving the first goal in our 2029 roadmap – Zero Carbon footprint.
In the 25 years that I have lived in Chamonix, I have never experienced such a hot and stable weather summer as this year, 2022. And unfortunately, I have never seen the high mountain change as much as I have during these past 3 months.
A business can easily state their sustainability goals to the public with a pristine and compressed press release or post. We’ve recently done the same with our 2029 Roadmap. We’re so excited to share what we hope to accomplish in the future, but before starting sharing updates, we wanted to hear what our ambitious Roadmap goals meant personally to those of us working within the Norrøna universe.
We believe in this simple truth: we are part of nature not separate from. The actions we take, both big and small, add up – for better and for worse. The sum of these actions is what matters. They are the mechanisms for change. So how do we have a positive impact while recognizing that some of our actions inherently carry a cost for our planet?
To achieve our ambitious sustainability goals in relation to our climate and environment, we’ve expanded our team!
To achieve our ambitious sustainability goals in relation to social matters and the human condition, we’ve expanded our team!
