Silver Linings in the Operating Room
Not everyday will be an easy one. Whether you post on Instagram that you’re doing physical therapy in the gym and a smile on your face or not, that doesn’t prove to yourself that you’re making growth in recovery.
Meet Karl
You can likely find him in Åre flying past you on the slopes or with a welcoming smile in our Norrøna Pro Store.
Meet Ziggy
Meet Chris. A go-getter with a long history in retail, and an even longer record of being a nice guy.
“I’m going to die now!”
That was the clear thought that shot through my head as I fell down the steep rocky north face of Zugspitze, Germany’s highest mountain. My knee and shoulder smashed against the rocks, and I screamed in agony. Despite the pain, I couldn’t help but smirk internally as I scolded myself for making such a stupid decision that could have cost me my life. Spoiler alert: I survived. But I learned some valuable lessons the hard way.
Last Skier Standing: Finding Your True Limit Through Type II Fun
On Friday, February 10th at 10:00am, 138 skiers and splitboarders, including myself and Norrøna Ambassador, Hilary McCloy, toed the line at Black Mountain of Maine to participate in the 2023 Last Skier Standing. “Hardcore” barely covers the madness of the event, which is hosted by Ski the Whites, a backcountry ski shop in Jackson, New Hampshire and owned by Norrøna Ambassador Andrew Drummond.
Mountain biking and technological change
In my daily job as a researcher, I study how technological advancements spur changes in the structures, skills, and practices within industrial firms, as well as how humans and organizations can effectively adapt to make use of new technologies.
The Responsible Cut
As a company who stresses the importance of transparency, we have to be glasslike about our mistakes. The story you’re about to dive into supports the first goal of our 2029 Roadmap: Zero carbon footprint.
Silver Linings in the Operating Room
Not everyday will be an easy one. Whether you post on Instagram that you’re doing physical therapy in the gym and a smile on your face or not, that doesn’t prove to yourself that you’re making growth in recovery.
Meet Karl
You can likely find him in Åre flying past you on the slopes or with a welcoming smile in our Norrøna Pro Store.
Meet Ziggy
Meet Chris. A go-getter with a long history in retail, and an even longer record of being a nice guy.
“I’m going to die now!”
That was the clear thought that shot through my head as I fell down the steep rocky north face of Zugspitze, Germany’s highest mountain. My knee and shoulder smashed against the rocks, and I screamed in agony. Despite the pain, I couldn’t help but smirk internally as I scolded myself for making such a stupid decision that could have cost me my life. Spoiler alert: I survived. But I learned some valuable lessons the hard way.
Last Skier Standing: Finding Your True Limit Through Type II Fun
On Friday, February 10th at 10:00am, 138 skiers and splitboarders, including myself and Norrøna Ambassador, Hilary McCloy, toed the line at Black Mountain of Maine to participate in the 2023 Last Skier Standing. “Hardcore” barely covers the madness of the event, which is hosted by Ski the Whites, a backcountry ski shop in Jackson, New Hampshire and owned by Norrøna Ambassador Andrew Drummond.
Mountain biking and technological change
In my daily job as a researcher, I study how technological advancements spur changes in the structures, skills, and practices within industrial firms, as well as how humans and organizations can effectively adapt to make use of new technologies.
The Responsible Cut
As a company who stresses the importance of transparency, we have to be glasslike about our mistakes. The story you’re about to dive into supports the first goal of our 2029 Roadmap: Zero carbon footprint.
