What it really means to be a Norrøna ambassador
These days, the word “influencer” is often used to describe the product-pushing masters dominating social networking platforms. That’s why we here who work within Norrøna bristle at the idea of our ambassadors being confused for influencers. Sure, they represent our brand and are the creators of some truly inspirational content. Yet one of the primary responsibilities of a Norrøna ambassador isn’t as well known…
How to become more environmentally friendly as a skier?
My name is Gjermund Nordskar. I’m a proud Norrøna ambassador, and will now try to give you my best advice on how to become more environmentally friendly as a skier. Be warned, it’s NOT easy…
Mount Shivling Expedition
“The mountain decides whether you climb or not. The art of mountaineering is knowing when to go, when to stay, and when to retreat.” — Ed Viesturs.
This is my journal from the Mount Shivling Expedition.
My first Ice Climbing experience
Ever since I moved to Norway, I promised myself that I will learn new sports whenever opportunity arises. Being an avid mountaineer, I never really considered ice climbing as something I would look up to. Yet, when I saw that one of my favorite outdoor brands is organising an Ice Climbing trip, I got intrigued. Knowing that I could learn and practice from the best in the business (Norrøna’s brand ambassadors: Matthias Scherer and Tanja Schmitt) I made up my mind. Two weeks after submitting my application I found myself in Rjukan, a small Norwegian town located 3 hours drive away from Oslo, and so the adventure began.
12 days hike in the Tasmania wilderness
A travel story about a 160 km hike through the Tasmanian wilderness world heritage area with mud, flies, heavy rain and harsh sun.
The Pyrenees, amigo. On 35mm film.
I guess through life, time means different things to you at different stages. I mean, when you are young and it’s the beginning you don’t see the end of time. And so, you have time for everything. But at some point you reach the realization that you are closer to the end than the beginning. Then time takes on a whole other meaning and value.
Creating an Inclusive Environment for Women in Ski Touring
“It’s nice to be out with other women, I usually just tour with my boyfriend/husband/partner/male friends.” I’ve made and heard this statement too many times. Co-leading a Women’s Ski Touring Program this winter has started to help me discover how to get more women out touring.
What it really means to be a Norrøna ambassador
These days, the word “influencer” is often used to describe the product-pushing masters dominating social networking platforms. That’s why we here who work within Norrøna bristle at the idea of our ambassadors being confused for influencers. Sure, they represent our brand and are the creators of some truly inspirational content. Yet one of the primary responsibilities of a Norrøna ambassador isn’t as well known…
How to become more environmentally friendly as a skier?
My name is Gjermund Nordskar. I’m a proud Norrøna ambassador, and will now try to give you my best advice on how to become more environmentally friendly as a skier. Be warned, it’s NOT easy…
Mount Shivling Expedition
“The mountain decides whether you climb or not. The art of mountaineering is knowing when to go, when to stay, and when to retreat.” — Ed Viesturs.
This is my journal from the Mount Shivling Expedition.
My first Ice Climbing experience
Ever since I moved to Norway, I promised myself that I will learn new sports whenever opportunity arises. Being an avid mountaineer, I never really considered ice climbing as something I would look up to. Yet, when I saw that one of my favorite outdoor brands is organising an Ice Climbing trip, I got intrigued. Knowing that I could learn and practice from the best in the business (Norrøna’s brand ambassadors: Matthias Scherer and Tanja Schmitt) I made up my mind. Two weeks after submitting my application I found myself in Rjukan, a small Norwegian town located 3 hours drive away from Oslo, and so the adventure began.
12 days hike in the Tasmania wilderness
A travel story about a 160 km hike through the Tasmanian wilderness world heritage area with mud, flies, heavy rain and harsh sun.
The Pyrenees, amigo. On 35mm film.
I guess through life, time means different things to you at different stages. I mean, when you are young and it’s the beginning you don’t see the end of time. And so, you have time for everything. But at some point you reach the realization that you are closer to the end than the beginning. Then time takes on a whole other meaning and value.
Creating an Inclusive Environment for Women in Ski Touring
“It’s nice to be out with other women, I usually just tour with my boyfriend/husband/partner/male friends.” I’ve made and heard this statement too many times. Co-leading a Women’s Ski Touring Program this winter has started to help me discover how to get more women out touring.
