SMS interview with ambassador Asbjørn Eggebø Næss

He looks like a Hollywood star, but the rad skier and family man prefers it shaken and wet.

Norrøna: What’s up Mr. BadAssador, Asbjørn?

Asbjørn: I’m fine! Touring and guiding in Lofoten at the moment. What a place!

Norrøna: Why are you drawn to the mountains?

Asbjørn: I am drawn by the visuals. If I see something I wanna ski, I am eager to put in a track on that face…

Norrøna: The feeling of skiing…

Asbjørn: It is the easy feeling of flow, float and  weightlessness.

Norrøna: Game Time! Tell us more about your previous project: Moon Valley.

The simple goal of keeping the dream alive. Starring Asbjørn Eggebø Næss, Nikolai Schirmer, Mattias Fredriksson, Trygg Lindkjølen, Ivar Løvik and Tim Myers.

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Asbjørn: The Moon valley project came up, because we have for many years called “Måndalen» ( Local valley in Romsdalen  )Moon Valley. It holds a lot of big terrain that we really wanted to ski. We skied some of it and left very much behind. We could easily do a couple of followups as «Moon Valley 2,3 and 4. Fun to have Nikolai join in. He has a strong vibe and loves to go after it. Cabin life is great. No electricity and no running water. The highlife.

Norrøna: You live in Romsdalen. Lucky you! Describe your home.

Asbjørn: I bought a house by “Fannefjorden with my wife Nelly and our girls. It’s close to Molde. The fjord is our garden. Easy to access good windsurf, food, biking, boat life and of course skiing. 

Norrøna: Highlife… 

Asbjørn:  This summer I’m gonna use the fjord as transportation way. It gives a different perspective. You get different visuals and get to places you can by boat.. and  only boat. We have good fishing here. Man, I love catching em, and prep some good food. That is highlife too.


Norrøna: … Back to the skiing part.

Asbjørn: Yeah. Yeah. I have been skiing my entire life, and very happy about that. I try to combine skiing big lines with family life. Right now my terrain knowledge is biggest in Lofoten, Romsdalen, Nordmøre, coastal Romsdalen, Svalbard and Sogndal.  I look forward to open up more in the future.  I’m also a co owner of a small Norwegian ski brand called SGN skis. It is a fantastic ski collective by guides, free skiiers and rippers. SGN is based I Sogndal. The capital of free skiing in Norway. Sogndal is what I see as the closest you get to  BC Canada.

Norrøna: Tell us about your favourite products from Norrøna.

Asbjørn: Well there are a quite few:
The bitihorn collection is super good.  Not the mention the lyngen collection! The lofoten backpack. The unstad wetsuit, booties and gloves. Come on- I love em all.

aero100 Jacket

The bitihorn aero100 Jacket offers protection wrapped in a minimalistic design, ideal for running, hiking and other activites

Gore-Tex Infinium down850 Hood Jacket

Combining the protective properties of the GORE-TEX Infinium™ technology with high-quality RDS down, the lyngen Gore-Tex® Infinium down850 Hood Jacket for men puts an end to soggy down pieces.

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