In my daily job as a researcher, I study how technological advancements spur changes in the structures, skills, and practices within industrial firms, as well as how humans and organizations can effectively adapt to make use of new technologies.
Any culture manifests itself in coherence in a set of collective views, interests, and rituals. The mountain biking industry is in part defined by its culture – the ideas, customs, and social behavior of a particular group of people devoted to two-wheeled, human-powered, off-road machines.
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