After a day’s walk in the great outdoors, everything has twice its usual value.
It’s important to be prepared for changing weather conditions on a hike, so let’s find you some new favorites!
This jacket provides a great combination of lightweight, packability, and insulation, and has a versatile design that works for all activities. The recycled Pinecco insulation is not quilted which makes it soft and enables the full loft effect while still being very compressible.
We went to Romsdalen to shoot our SS21 hiking campaign.
The Romsdalen valley is long and narrow with majestic towering mountains on either side. Along the valley floor in a wild and beautiful setting runs the foaming salmon river, Rauma. At Verma the Rauma runs through a 30-40 metre deep gorge, forming Slettafossen waterfall. The waterfall is secured by fences on either side and can be crossed by a bridge. At 1,000 metres, Trollveggen is Europe’s tallest vertical, overhanging rock face.
Scandinavian rock climbing started in the Romsdal mountains, which boast some of the world’s most difficult climbs. In the eighties, base jumping with parachutes was banned at this site after a number of accidents with very expensive rescue operations. But Trollveggen still is a very attractive site for climbers and tourists.
What a playground!
The crew consist of:
Photographers Chris Holter and Frode Sandbech
Stylist Elisa Røtterud
Models: Stine Hjelvik, Julie Korneliussen, Trygg Lind
Take a look!
Our products are developed to meet the extreme users’ requirements for materials, quality, fit, and functionality. We create a signature expression for every collection following our design philosophy, Loaded Minimalism™. We name them after unique Norwegian destinations ideal for the activity.
We want and hope that you play with different colors, there is no right or wrong.