Our long term vision is to automate more of our production. By placing our factory close to where we sell our products, we will reduce lead time and make production more flexible. This gives us an opportunity to fill demand quickly but not overproduce. With this factory, we will strive for the smallest environmental footprint and set up solutions to recycle leftovers from cuttings.
At Norrøna we do most of the work inhouse with dedicated Norrøna employees. We have our own prototype factory in our office and develop most of the products here. From fabric and trim development, to design, construction, and making the products. Our ambassadors and employees even test them. All marketing is also done by a Norrøna team inhouse. Most of the digital development of systems including the webshop is made internally. Our stores are designed and developed according to our own store system. In short, we like to build stuff and to build it ourselves.
Throughout most of Norrøna’s history, the production of products ran internally. At the start of the 90’s we sourced our production to eastern Europe since it was very hard to find workers in Norway. Today we produce our products in China, Vietnam, Lithuania, and Portugal. We work with long term partnership and high-end factories, all family-owned.
For quite some time we have wanted to build our own factory in Europe making fleece, mid-layers, and base layers, using European sourced materials. The development of the Norrøna Factory in Kaunas, Lithuania started in 2018, and we opened the doors in April 2020. A completely new building specially made for our needs, with all the latest technology. Since April we have trained our team to the right Norrøna quality levels and the factory is now producing the first Norrøna products. The first styles we will manufacture at our factory is:
trollveggen Powerstretch Pro Zip Hood M’s and W’s
falketind warmwool2 Stretch Zip Hood and jacket M’s and W’s
trollveggen warmwool2 Stretch Tights M’s and W’s
Everyone here at HQ is super excited about the new factory and colleagues in Lithuania.